Shop Alluring Designer Sarees by Ritu Surana at Pernia’s Pop-Up Shop

Ritu Surana, an Indian designer fascinated by the designs and textiles of elegant sarees founded the designer label under her name in 2008. Inspired by the beauty of handwork sarees and intricate designs crafted onto them, Ritu recognised that elegant Indian sarees were not just garments worn by women across the country and Indian women worldwide, they were a symbol of our cherished cultural heritage. Each saree is a work of art crafted painstakingly by our skilled artisans. The label Ritu Surana today is a visual representation of a lifelong commitment to preserving and reinterpreting this age-old craft for the modern generations of today. At Present, the label offers an exquisite collection of Silk Sarees, Banarasi Sarees that marry classic elegance with contemporary aesthetics. Each weave of the sarees in her varied collections honours the legacy of Indian craftsmanship while also offering a fresh take that appeals to modern women who value their heritage and have a liking for innovation. Today, the collections by Ritu Surana are celebrated for their aesthetic beauty and the cultural value they hold. Through these timeless and alluring sarees, the designer label strives to bridge a strong connection between our cherished history and present lifestyle, offering women a chance to embrace their true selves with purpose and pride. The design philosophy of Ritu Surana celebrates the perfect marriage between tradition and contemporary aesthetics, thereby honouring handcrafted textiles with every creation. Ritu Surana's creations are not mere visuals, but beautiful. Each such saree crafted by the artisans conceals within its folds stories, emotions and cultural legacy heralded from the past. The saree collections by Ritu Surana are like paintings upon which the stunning artistry of handloom weaves of Rajasthan is contrasted with the modern sensibility of lifestyles today. Celebrating each saree, the label strives to bring into the mainstream, deeper meaning of traditional practice- the meeting point of old and new talents into life, to create pieces that are not only wearable but also everlasting. The label believes that each majestic design in its collection easily depicts what fashion is supposed to be- an expression and perfect interpretation of history, craftsmanship, and cultural identity infused with a contemporary panache.

Buy Designer Embroidered Sarees from Ritu Surana’s Varied Collections Available at Pernia’s Pop-Up Shop

At Pernia’s Pop-Up Shop, we bring you some of the most alluring sarees from Ritu Surana’s varied collections. Explore Ritu Surana’s Sarang collection that celebrates love and elegance. Each of these designer sarees has been composed as a tribute to everlasting beauty which perfectly combines traditional craftsmanship with modern aesthetics. These sarees created in soft fabrics and adorned with rich designs serve as statement pieces to be worn on special occasions and festive celebrations. Sarang retains the essence of femininity and confidence for any occasion. Wherever you wear the Sarang, you carry a bequest of art and elegance with you. Next, the destination choice is the Shringar collection proposed by the designer label. This collection epitomises the beauty perfectly blended with elegance. Shringar means adornment in English. It is truly a timeless art of dressing in these sarees with grace that shall present you in the most elegant form of beauty. Each designer saree crafted by the label is meticulously created with attention to detail by merging luxurious fabrics with intricate embroidery work and stunning embellishments that add a distinct sparkle to the ensembles. The collection is created for women who appreciate tradition but desire a modern touch to their ensembles. The sarees in this collection are ideal for grand celebrations and social gatherings. So go ahead and exude your charm most desirably by adorning a saree from this collection that makes you feel radiant and regal. Last, but not least is the Saanjh collection which is inspired by the tranquil beauty of twilight. The collection’s name is taken from a popular Hindi word which means evening in English. As the name suggests, the collection reflects soft and calming hues of nature that come alive as the day transcends into the night. Each designer saree in this collection reflects this tranquil transition. These sarees are crafted using Katan silk tissue fabric. Each intricate pattern created onto the sarees exudes timeless sophistication. The designer sarees in this collection are perfect for women who appreciate the subtle elegance of simplicity. These sarees make go-to choices for evening affairs and special occasions. So go ahead and embrace the silent charm of twilight with Saanjh, where tradition blends seamlessly with subtle beauty.