1992-09-02T18:30:00.000Z

New Delhi

B.A Hons & M.A in Political Science

2016

Supported by her encouraging parents, Ashima Kumar embarked on a journey to discover her dream career through various creative hobbies. She explored the realms of fashion, transitioning from a background in political science to pursuing a makeup and hair program. Eventually, Ashima found her calling in fashion design, embracing it as a full-time career.

SHOW SHAA design house is a beacon of modern-Indian fashion, embodying a blend of traditional roots and contemporary relevance. The collections are meticulously handcrafted for women who seamlessly integrate global fashion sensibilities with the artistic traditions of India. At SHOW SHAA, the aim is to create each ensemble with a timeless blend of traditional artistry and modern charm. The label’s creations feature delicate hand embroidery, a vibrant colour palette, in-house prints, applique surfacing, and signature floral motifs. This meticulous attention to detail produces a dreamy collection of fusion wear, suit sets, and lehengas. With a commitment to quality craftsmanship and a deep appreciation for India's rich cultural heritage, SHOW SHAA offers a range of outfits that exude elegance and sophistication, perfect for the modern woman who values tradition with a contemporary twist.

Hansika Motwani , Akriti kakkar, Tanya Maniktala , Vaidehi parashurami and many more

Flower Musings - A fusion of floral applique work and intricate hand embroideries.

Nita Ambai and Isha Ambani