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Ridhi Mehra
Growing up, Ridhi Mehra was always surrounded by fashion since her mom and her aunt owned a fashion label. So her passion for the field began early on. Witnessing the immense talent and hard work firsthand is what really inspired her to be a part of the industry. Striking yet free-spirited, Ridhi Mehra’s ensembles bring western aesthetics to traditional wear, reinventing silhouettes and constantly pushing the boundaries of affordable luxury.
Birthplace
Delhi
Birthdate
18th April 1990
Educational Qualification
N.I.F.T, Delhi and University of Nottingham, U.K.
Founding date/year of the brand
2012
How did your career begin?
“After graduating with a business degree, I decided to delve into the fashion world with my own label because of my passion for fashion and my knowledge in business,” says the designer. Her label addresses the gap in the market for affordable Indian designer clothing. Deriving inspiration from her mom and aunt's label, Ridhi quickly forayed into this industry making her vision turn into reality.
A Brief introduction about your brand/label?
Ridhi Mehra’s eponymous label is a contemporary take on refined Indian dressing. Clean lines, delicate details, and a hint of drama are Ridhi’s signature which has made the brand stand out in today's crowded marketplace. The label focuses on producing an array of delectable couture pieces meticulously handcrafted in indigenous detailing. Paying tribute to Indian craftsmanship, the label also carries intrinsic elements of Parisian and Grecian cultures with an emphasis on fine tailoring and sophisticated cuts. Ridhi Mehra's Couture is popularly referred to as timeless, dynamic, graceful and contemporary. The label tries to find balance in creating timeless pieces that are treasured forever and are modern heirlooms. It has launched 18+ collections and comes out with at least 1 capsule collection every year.
Celebrities in Ridhi Mehra
Shruti Haasan, Shraddha Kapoor, Aditi Rao Hydari, Shilpa Shetty, Madhuri Dixit, Anushka Sharma, Parineeti Chopra, Sanya Malhotra, Kriti Sanon, and many others.
One person living/dead you’d like to dress?
Maharani Gayatri Devi
Ridhi Mehra Image Gallery