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Annou Singh
Annou Singh’s passion for fashion was cultivated from her childhood memories of her mother sewing her costumes for fancy dress competitions. Today, the designer embrace all the aspects of her childhood by incorporating nature into her creations. On her days off she prefers to go for family outings.
Birthdate:
28th March 1974
Birthplace:
New Delhi
Educational Qualification:
B Com. Hons. Business Management and Merchandising Course
Founding year of label:
2013
The Beginning…
Annou Singh started her career in bridal packaging and wedding decoration. While studying for a degree in Business Management, she also focused on improving her entrepreneurial skills. Having worked in the wedding business for five years, Annou’s next step was opening the first exclusive showroom of wrought iron furniture, with the ultimate belief that she would become the trendsetter in the 1990s. As she handed over the reins of Houseful after successfully running the business for 17 years, she founded the clothing brand Baidehi in 2013 and continued her successful career.
Label Baidehi
Establishеd with thе vision of offеring vеrsatilе silhouеttеs for bridal troussеau and fеstivе occasions, Baidеhi’s signaturе liеs in еmbroidеriеs and silhouеttеs that arе dееply rootеd in Indian culturе whilе also incorporating fusion еlеmеnts. Baidеhi's dеsignеr wеar includеs rеady to wеar sarееs, richly еmbroidеrеd kurta sеts, anarkalis and sharara sеts pеrfеct for special occasions. Baidhehi's designer wear collection is characterised by various textures, ornate embroidery, patchworks, and gorgeous embellishments on a multifaceted colour palette, reflecting femininity and ethnicity. While influenced by fusion and Indo-western elements, Baidhehi's collection remains deeply Indian at heart.
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Baidehi Image Gallery